“Every Kiss Begins With Kay Jewelers”
With Pakistani Liberal’s new found love for Capitalism during General Mushraffs golden age of “Enlightened Moderation” Valentine Day has become the latest new festival in Pakistan. Now Islamists and religious fanatics in their usual opposition to any thing western have opposed Valentine’s Day on the premise that it promotes “obscenity”. The expression of Love is outrageous in their eyes and it erodes the moral and social fabric of the society, which if I decode means “that some how it dilutes the forced ‘gender segregation” in the Pakistan. Religious Right in Pakistan is not the only one in this their counterparts in India the Saffron brigade behave similarly
This opposition is not on Valentine’s Day rather it is to some thing which this day is thought to be representing that is Love and opposition to War, Violence and State authority. Modern day practices of Valentine’s days have nothing to do with the spirit of this day. Like every thing else Capitalism has converted this expression of Love into its anti-thesis. On onside Capitalist consumerist degeneration has resulted in “commoditization of Love” essentially equating love with wealth. The card industry, cosmetic industry, Diamond industry, Fashion Industry, the media Industry all in order to exploit the most beautiful of human emotion have contributed in building stereotypes, promoting prejudices and cultural hegemonies. The first victim of this is Love itself which is reduced to the category of a commodity which can be bought. This assault on Love is compounded by the market built sexism and promotion of highly loaded “stereotypical gender roles”. A general survey of the promotion campaigns around the world on Valentine Day reveals that it promotes a very shallow and sexist role of a woman. Most of it is based on the premise that woman can be wooed into love by showering her with expensive gifts. Diamond and Gold monopolies have shamelessly promoted this image of woman virtually equating love with a form of prostitution. Overall this approach enhances the already existing male chauvinist attitudes towards the women who are considered commodities themselves and “pleasure-toys” which can be bought by a DeBeers ring.
A shameful example is this commercial which states “every kiss starts with Kay Jewelers”. In most of the promotion activities “men” are shown to be buying gifts for the “women” thus enhancing yet another of male chauvinist myths that “Men are the bread winners” reducing women to a mere dependent of the male who remains happy with a constant supply of diamonds, roses and chocolates. Yet another stereotyping this Valentine’s Day industry is building is what I call the “Jock and the Cheerleader” complex. A particular image of a boy Jock and a Cheerleader is repeated over and over again. This creates a complex in other boys and girls who don’t subscribe to this image. The societies governed by capitalism live on “conformity” carefully constructed resemblances which assures ones survival at social and economical level. There is an immense pressure on young people especially teenagers to “fit-in” otherwise they fall in “nerd”, “sissy” , “freak” and other “un-kool” categories. These in advanced countries have resulted in high teenage suicide rate, campus violence and murder. This complex is than banked upon by the “cosmetic mafia”, the “fashion industry”, “drug trade” and medically unregulated and monstrous “cosmetic surgery industry”. All these mafias are busy in their exploitation in Pakistan’s Valentine day boom. The hair transplant and plastic surgery clinics have mushroomed in Urban Pakistan and are unregulated and engaging in malpractice. They perform procedures ranging from liposuction to hymenoplasty. This to provide the Pakistani males the “Virgins” they want to marry. The image of male which is portrayed on Pakistani Valentine related media is a fair post teen urban male clad in Levi with an expensive multi media mobile phone, bulging muscles and an Ipod listening to western music. He is surrounded by admiring females they too fully urban dolls manufactured in some latest in vogue saloon. This is against which most young Pakistani has to compete and look up to the result is frustration, street crime and campus prostitution.
When the problem of sustenance of capitalism was being discussed in Western Europe after the war it was identified that Capitalism also operates in the realm of ideology by creating conflicting identities and it is the key to its sustenance. This “operation in contradiction” is visible in the pseudo-conflict between the pro-capitalist seculars and Islamic fascists around the Valentine’s Day. It is to be noted that forces like Jamate Islami in Pakistan and Hindu Nationalists in India who are notorious for their disruption of Valentine Day’s activities are vehemently Anti-communist and Anti-Left and pro-Capitalism. Jamate Islami has been on the forefront of resisting anti capitalist reforms of PPP in 70s and has supported “free market economy”. Thus first they allow the capitalization of Love and than protest on its “cultural manifestations”. The extreme fear, violence and confusion this phenomenon creates results in “de-humanization”, “dejection” and a sense of “de realization”. A poetic expression of this de-realized love in time of violence has been done by Awais Aftab the brilliant young Pakistani blogger. By expressing his torment on loss of love in age of violence and confusion Mr Aftab has emerged as an “alternate voice” in otherwise cooperate and Jihadi dominated discourse on Valentine day. The poem is called “Vitriolage” and it opens with these lovely lines
No Shiv Sena threatens me
Nor do Talibans bind my hands
Yet in the miasmatic world
In which i breathe
There is no Valentine’s Day
For you, for me
The entry can be reached here. Whilst the Pakistani blogsphere is conformist to a strangulating degree, a dear friend “freethinker” has deconstructed Valentine’s discourse by celebrating Love and Subversion..
The dominant discourse on Valentine’s Day around the globe is “segregationist”, “totalizing’ and “de-humanizing”. This is extremely hegemonizing defining love in a strict “heterosexual” relationship. Love is only an emotion which is present between a “biological male” and a “biological female”. This corporate capitalist agenda disenfranchises whole of Homosexual humans. Reducing them to the status of “perverts” and “deviants” they are deprived of their humanity and rights, the political expression of this corporate and capitalist bigotry can be seen especially in United States where the corporate and its political allies the Moral Majority and Republicans have started a witch hunt against homosexuals by “defining” categories like “marriage”, “inheritance” and “family” in strict heterosexual terms. This in this sense becomes a strictly “fascist phenomenon”. By bombarding retinas and minds with pictures and visuals of love as a “heterosexual only” phenomenon, minds are being slowly transformed for annihilating a whole deviant population. Unfortunately even the self proclaimed “liberals” and “secularists” of Pakistan are insensitive to politics of gender and sexuality and even their notions of “human rights” and “pluralism” are plagued by essentialist prejudices of modernity. None of the major aggregation of Pakistani bloggers or Blog-zines has dared to challenge the conformity or protest at the segregationist interpretation of Love on Valentine’s Day. Across the border situation is batter. Blogbharti the aggregator of Indian Blogosphere published an article by an Indian Gay blogger Crazy Sam on Valentine’s Day. By doing so Blogbharti subverted the segregationist and exclusionary discourse on Love. Blogbharti should be congratulated for this act. Sam’s passionate plea is for “Equal Love”, he speaks about the segregated society and segregated love, reminding the straight heterosexual couples that the “fear” they feel on Valentine’s Day due to threat from the fascist goons is everyday reality of Gay of Life in India.
“Now just think about a small percentage of population who always has felt this unfairness that you are all feeling right now, every single day! Yes I’m talking about gays. For us gays, we could never think of celebrating Valentine’s Day with our special person in open places because we never felt secure to express our love. There is this fear always echoing in our minds (and not on Valentine’s Day alone) about what others would think and react if they see us holding hands or sitting across a table looking into each others eyes or giving a peck on the cheeks. It is not a good feel to always search for a secluded place to exchange such small tokens of love” Read the full article here
Sam maintains his own blog by the very “deconstructive” name of “The Straight Friendly Gay Blog”. It must be understood that
“exclusion” is the sole of a fascist society. Nothing is more dangerous than “exclusionary discourse” especially in Pakistan. Taliban couldn’t be defeated by pseudo-secularist discourse which is conformist and exclusionary. The Liberal Muslim’s insistence on constructing an “enlightened spiritual Islam” fails precisely because it becomes apart of dominant “Islam is the greatest and most democratic and liberal religion in the world” discourse in which Taliban and Liberal Muslims are united. The subversion is thus not achieved and all resistance becomes futile. This discourse insists on keeping “the others” invisible, the invisibility slowly evolves into amnesia and at this stage Genocide begins. How these apparently contradictory discourses merge can be demonstrated. While the Islamic Fascist says Homosexuals must be killed or there are no homosexuals in muslim world thus pushing gays towards genocide. This will result in protest by many even from western world who will focus on Islam’s objection to homosexuality. The Liberal muslim while vehemently oppose to Taliban will brand it “Islamophobia” and Euro-centricism giving examples of historic tolerance of homosexuality in the Past. To the general public which hears to “consensus opinion” message goes “Its all west’s fault they are enemies of Islam” because this is what both Mullah and secular is saying. The marginalized group is forgotten and keeps becoming victim of the dominant discourse. Ahmedin Nijad declared there are no homosexuals in Iran. This is a dangerous exclusionary discourse. Muslim Gay filmmaker Pervez Sharma has subverted this by making documentary recording “same gender love” in Muslim Societies. The film has got critical acclaim and awards and it challenges exclusionary discourse as well Islamophobia. The title itself is deconstructive “A Jihad for Love”
“Fourteen centuries after the revelation of the holy Qur’an to the Prophet Muhammad (peace be upon him), Islam today is the world’s second largest and fastest growing religion. Muslim gay filmmaker Parvez Sharma travels the many worlds of this dynamic faith discovering the stories of its most unlikely storytellers: lesbian and gay Muslims.
Filmed over 5 1/2 years, in 12 countries and 9 languages, “A Jihad for Love” comes from the heart of Islam. Looking beyond a hostile and war-torn present, this film seeks to reclaim the Islamic concept of a greater Jihad, which can mean ‘an inner struggle’ or ‘to strive in the path of God’. In doing so the film and its remarkable subjects move beyond the narrow concept of ‘Jihad’ as holy war.”
The film has been criticized for not challenging the theological objections to homosexuality but at least it has tried to challenge the strangulating invisibility imparted on Muslim Gays by Ahmedinijad and likes.
The Pakistani secularists or liberals who becomes tear eyed at the “barbarity” of ignorant Mullahs who wont allow the “love” who hate flowers and chocolates should keep in mind while they defend a corporate degenerative, exclusionary, stereotypical caricature of Love , they can Love even in most fascists of the societies, Taliban’s Afghanistan didn’t banned straight marriage nor did Hitler but in Iran these two teenage boys were hanged only because they loved each other and with Sharia in place in Swat this is the fate which awaits us , the Pakistani Gays if you people remained conformists